Your users sign up. Then they vanish. You don’t know why.

Every user who doesn’t activate is acquisition spend with nothing to show for it. That gap won’t close until you see what’s actually causing it.

63%

of B2B SaaS signups never activate.

70%

of software users lost by month three
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Kate Molnar

Founder at FounderUXLab, Onboarding strategist

The cause is in your onboarding.

It’s where users decide whether your product is worth coming back to.

Fixing it means knowing which specific steps are losing users, and what to change about them.

FounderUXLab founder Kate's profile image

Hi, I'm Kate.

I help PLG SaaS teams turn signups into revenue.

For eight years before this, I worked on customer journeys in automotive and retail. Millions of users, thousands of conversations with them. I spent those years figuring out what drives conversion and what doesn’t.

You don’t need another tool that makes your onboarding look better. You need to know what’s actually stopping your users from coming back.

The Onboarding Sprint

The Sprint that finds what's breaking your onboarding

A full diagnosis of why users leave, a plan to fix it, and your top three priorities wireframed. Built for product-led SaaS with an activation problem.

Agree on the target

Together we define who your user is, the moment they trust your product, and the one action you track to know they got there.

Find what stops users

I check your whole onboarding step by step and find what’s stopping users from reaching that moment.

Know what to fix first

You get every opportunity ranked by impact and effort. Your top three come wireframed, ready to take into design.

Example review

See what an Onboarding Sprint produces, on a product I picked

Productboard’s onboarding reviewed step by step, the foundations it rests on, and the Notion deliverables a Sprint includes.